Promotional events and initiatives in international arenas

You may apply for funding of collective launch events and initiatives held in international arenas.

Who may apply

Organizations (e.g. international festivals, sales markets, trade shows) responsible for arranging, coordinating and carrying out industry events and initiatives.

You may apply for grants to cover costs related to activities held at international festivals, sales markets and trade shows or other trade relevant arenas.
Grants awarded under this scheme may not be used for the launch of a single audiovisual work.
Relevant costs may include:
Venue hire
Receptions and presentations
Collective material (i.e. catalogues) and advertising
Project director/coordinator
Marketing/PR

The launch must take place at a recognised, professional international arena.

Applications will be assessed and prioritized based on:

Whether the project has broad representation from the audiovisual industry and/or will contribute to the professionalisation, internationalisation, and improvement of the experience and skills of the Norwegian audiovisual industry.
To what degree the grant will contribute to the realisation and the quality of the activity in question.
The expected total effect of the activity and the applicant´s track record and documented experience, the budget and funding of the activity, and any partners connected to the project.
Whether the activity contributes to gender balance and diversity in the audiovisual industry.

Activities which contribute to policy focus areas set by the Ministry of Culture and the NFI may be prioritized.

The grants under this scheme shall contribute to maximising the revenue and audience potential of Norwegian audio-visual productions abroad.
The grants shall also contribute to enhanced professionalism and expertise in the industry.
The grant amount will be determined based on an assessment of the activities described in the application.
- Launch plan with description of strategy, goals, target groups and events or initiatives
- Description of partners
- Description of launch arena
- Applicant’s relevant experience and track record
- Budget and funding plan
The detailed requirements for the application may be found in the application portal.
Prioritization and weighting of the application
We make a comprehensive and discretionary assessment of applications against each other. We base our assessment on the release and marketing plan, budget estimates and the film itself. The following factors will affect our assessments:
- That grants under the scheme are primarily reserved for cinema releases.
- Estimated sales and audience potential.
- That the release plan provides a good account of how the film will reach its intended target group(s).
- Whether the release plan contains measures beyond normal activities related to the release.
- That budget estimates are realistic.
- That the distributor has the necessary professional expertise to carry out the release.

Allocations
Date of decision	Project title	Scheme	Applicant	Awarded	Utvid for flere detaljer
No results

International Promotion Adviser